Contact Person:

Dr. Konrad Götz, goetz@isoe.de

 

Götz, Konrad / Deffner, Jutta (in Vorbereitung): "Also Angst macht es mir nicht - es ist da und ich komm nicht drum herum" – Wahrnehmungs- und Verarbeitungsmuster eines neuen Risikos. ITAS Schriftenreihe

Deffner, J., Mazambani, C., Klintenberg, P., Nantanga, K., Moser-Norgaard, P., Seely, M. (2008): Selected results from socio-ecological participatory situation assessments in two sites in Central Northern Namibia. CuveWaters Paper No 3. Frankfurt

Deffner, Jutta (2004): Mit der Brille der Planerin oder dem Blick der Soziologin. Über Möglichkeiten und Anforderungen bei der Auswertung offener Interviews in den Planungswissenschaften. Working-Paper, Erkner, Leibniz-Institut für Regionalentwicklung und Strukturplanung. Online-Publikation

Götz, K. (2001): Sozial-ökologische Typologisierung zwischen Zielgruppensegmentation und Sozialstrukturanalyse. In: de Haan, G. u.a. (Hrsg.), Typenbildung

References: Life-style Approach, Target Group Concepts, Market Research

Leisure-Mobility in Swiss Agglomerations. Contract: Academy for Economics HSW, Lucerne, Institute for Tourism Economics (Hochschule für Wirtschaft HSW Luzern, Institut für Tourismuswirtschaft) 2006-2008

New Local Transport Options in the Southern Black Forest National Park -The NahviS Project Consortium. Funding: Federal Ministry of Education and Research 2001-2005

ecobiente - More Successful Design of Sustainable Goods. Funding: Federal Ministry of Education and Research 2002-2005

Mobility Management and -service for an Environmentally Friendly Excursion and Short Trip traffic in the District of Wernigerode. Funding: Federal Ministry of Education and Research 2001-2004

Target Groups and their Mobility Needs in Public Transportation. Contract: Federal Ministry of Transport, Building and Housing (BMVBW) 2003

Socio-Empirical Research on Leisure Mobility. Contract: German Federal Environmental Agency (Umweltbundesamt (UBA)) 2000-2003  

New Target Groups for Bio-Products: Improving Market Opportunities for Bio-Products. Contract: Administrative Office, Federal Program for Ecological Agriculture 2002-2003

Evaluation of the Public Relations Work for the Brundtland Project of the City of Viernheim. Contract: State of Hesse Ministry for Environment, Energy, Family and Health (Hessisches Ministerium für Umwelt, Energie, Familie und Gesundheit) 1996  

Market Research

EcoTopTen-Consumer Research: Energy Optimized Prefabs. Contract:: Öko-Institut 2007

EcoTopTen-Consumer Research: TV Sets. Contract: Öko-Institut 2006

EcoTopTen-Consumer Research: Personal Computer and Printer. Contract: Öko-Institut 2006

Evaluation and Optimisation of the Advisory Campaign "Focus: Heating" of the Bremer Energie-Konsens GmbH. Contract: Bremer Energie-Konsens GmbH 2005

New Target Groups for Bio-Products: Improving Market Opportunities for Bio-Products. Contract: Administrative Office, Federal Program for Ecological Agriculture 2002-2003

Customer Potential for New Period Tickets: Contract: Rhine-Main Transportation Authority (Rhein-Main-Verkehrsverbund (RMV)) 2002

EcoTopTen-Consumer Research: 3-litre-Lupo. Contract: Öko-Institut 2002

Contact Person:

Dr. Konrad Götz, goetz@isoe.de