Project Head:
Engelbert Schramm
Project Team:
Claudia Empacher
Konrad Götz
Thomas Kluge
Engelbert Schramm
Ines Weller
(TU Berlin) cooperation:
Tengelmann
Steilmann
Funding:
Federal
Ministry of Education and Research
Duration:
1997-1999
Field of research
about the Institute
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In order to feedback consumers' demands into the product innovation
process a method for a consumer oriented innovation sounding out was
develloped. It was derrived with help of actual eco-innovations in the
product groups food and clothing.
Consumers, their every-day life knowledge and their (ecological)
demands were focussed with the help of empirical surveys and group
discussions in which life style specific and sociostructural differences
had been especially regarded.
The consumer oriented innovation souding out consists of maximally five
working steps The method is very suitable to assess long term acceptance
of innovations. The sounding out is suited for commodities (e.g. food) as
well as for consumer durables (e.g. textiles); probably it is working also
for preparing product innovations in other branches (and may be also for
service innovations). Additionally conditions were examined under which
the sounding out can be employed for a societal (political) material flow
management or for a stimulation of sustainable innovations.
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