Mobility and Life-style Analysis
Deutsche Telekom's T-Net Box
Deutsche Telekom
Barbara Birzle-Harder
Dr. Konrad Götz
01/02-03/02
finished
Deutsche Telekom's T-Net Box is a virtual Net-based answering machine that can be listened to, operated, and configured from any telephone by using a PIN number. Within the framework of the Eco-TopTen Project, the Eco-Institute has established that the use of the T-Net Box manifests major environmental benefits when compared to the classic answering machine (mainly with regard to primary energy consumption and disposal).
Given that ISOE has already conducted several group discussions in different social groups within the framework of the TopTen Project, the idea now is to optimise T-Net Box in a separate project commissioned by Deutsche Telekom and to obtain pointers for marketing purposes. In order to achieve this, previous and potential users will be surveyed with the help of in-depth interviews. On the one hand, the idea here is to investigate how happy customers are with the existing functions of the T-Net Box and to devise suggestions for possible optimisation.
On the other hand, the intention is to investigate demand and desires with regard to 'Unified Messaging'. Unified Messaging is a bringing together of a wide variety of news and messages in an electronic box. All sorts of electronic messages can be collected and processed under one number in this message box. This means verbal messages as well as written and short text messages (SMS), faxes, and e-mails. These messages can also be accessed anywhere by phone or viewed, edited, and replied to on the PC. It's therefore a convenient message management system that might be of particular interest to highly mobile groups who communicate a great deal. The findings of the project will be available in mid-March.