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Project Head and Cooperation:
Hochschule für Wirtschaft HSW Luzern, Institut für Tourismuswirtschaft
Project Team in ISOE:
Konrad Götz
(Project Head)
Jutta Deffner
Funding:
Vereinigung Schweizerischer Verkehrsingenieure (SVI)
Duration:
08/2006-04/2008
Research Area:
Mobility and Life
Style Analysis
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Not only in Germany but also in Switzerland leisure traffic is the most
important traffic segment with 40% of all daily trips as well as 44% of
the distances. The Swiss Association of Transportation Engineers arrives
at the conclusion that most saliently changes in travel behaviour in the
last 20 years can be found in leisure traffic. The daily distance
increased by nearly 40% and the travel times even around nearly 100% in
this period. In leisure traffic the portion of the motorized individual
traffic is clearly higher than in overall traffic.
A goal of the investigation is to identify the importance of the
leisure mobility as well as the leisure traffic behaviour within
agglomerations in Switzerland and to quantify the most important
parameters. According to Federal Office for Statistics in Switzerland
Agglomerations are defined as coherent areas of several municipalities
with at least 20.000 inhabitants.
From the results possibilities and target-group-specific measures are
to be developed for influencing leisure traffic towards sustainability. A
shift should be derived from using private car to public transport, to
bicycle and to go to foot.
Methodically the project is based on the ISOE-Approach of Mobility
Styles, a combination of life style research and travel behaviour
research. That means: A sample of 1000 persons in Switzerland is asked
about their leisure orientations and about their traffic behaviour. The
questioning about traffic behaviour, with easy simplifications, is based
on the concept of the Swiss Micro Census. |