Project Head:
Konrad Götz
Project Team:
Konrad Götz
Barbara Birzle-Harder
Bente Zahl
Funding:
Rhein-Main-
Verkehrsverbund (RMV)
Duration:
01/02 - 03/02
Field of research
Research Area:
Mobility and
Lifestyle Analyses
about the Institute
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The project aims to develop attractive types of period tickets in the area of
leisure and occasional transport for various target groups catered for by the
Rhein-Main-Verkehrsverbund (RMV). These groups consist of housewives, senior
citizens, schoolchildren, and trainees, but also people with full-time jobs who
up until now have not had weekly, monthly, or annual period tickets. In order
to get further information about the needs and desires of these target groups,
concrete concepts concerning an innovative fare structure are being worked up
in eight creative focus groups. At the same time, the old types of period
tickets are not being neglected; they are likewise being tested to gauge their
attractiveness and find possible options for improvement.
The RMV is one of Germany's largest public transport systems, combining
regions that are very differently structured, so special attention is also
being paid to the differences between large, medium, and small towns and rural
areas. This explains why half the focus groups are taking place with people
from the area in and around Frankfurt am Main, while the other half in-volve an
equal number of participants from the town of Giessen and its surrounding
administrative area. There are 8 - 10 people in each group.
The intention is to then quantify the results of this study and the
prototypes that have been developed in a subsequent representative survey.
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